Some councils and service businesses are still unsure in 2022 if a mobile app will add value to their business, customers and bottom line. Today, we are sharing why your council and business will benefit exponentially from apps for info, bin collection calendars, events and communication.
Analyses Of Online Behaviour & E-Commerce Traffic
Since 2010, digital traffic has been growing and always at a faster rate than expected. Comprehensive e-commerce analyses over the past twelve years show the snowballing growth of e-commerce traffic from mobile phones and tablets.
From 3% of e-commerce traffic via mobile phones in 2010, it exploded to 52% within four years. These figures might specifically measure e-commerce traffic, but they are still excellent indicators of consumers' online behaviour.
Academic studies show that consumers utilise mobile apps 89% of the time when on their phones. This is arguably due to websites being more difficult to navigate on phones. Interestingly, a large number of companies and councils have invested in optimising their websites for smartphones but not apps.
Without an app, you are potentially inconveniencing 85% of online consumers. Apps have easier navigation and give a better user experiences than a website on a smartphone, which could explain the sixty-four billion downloads from Google Play Store in 2021.
Benefits Of An App
With apps giving consumers, members or citizens a better experience, it simultaneously enhances your brand's relationship with them.
An app also gives the user an easier and trusted feedback channel, which gives you free research data, and outgoing communications can also be highly user-specific. Users have an emotional relationship with their phones which you benefit from.
Council association research, published in 2014, was already recording millions of dollars in savings due to the implementation of apps. Incoming phone calls, visits and email enquiries plummeted as well as outgoing emails and phone calls. The ability to integrate the apps’ back end with operations management systems improved response times and customer satisfaction.
Smartphone Usage Information
The smartphone market is growing daily and Australia has the second-highest smartphone ownership figures at 80% (USA 82%). Globally, phone and tablet sales are increasing by nearly 20% annually, and Google searches via desktop have fallen by up to 80% in some sectors.
Phones are near users nearly 24 hours a day, allowing quick access to info and feedback channels. The user doesn’t have to type a web address, wait, open the contact page, wait, type a message and hope the signal doesn’t drop or they will be restarting.
Conclusion
With smartphones being used as mini computers, it is imperative that a greater focus is placed on communicating via them. Enabling communication dramatically improves profits and relationships.
Take your council or business to the next level with apps that include bin collection calendars and easy feedback channels! Get in touch with us today to make an impact.
